MARKETING

ONLYCONNECT offer strategic marketing support: research and analysis, creating plans, facilitating the thinking you need to do. I also get involved in making the plans happen: writing copy, carrying out PR, organising exhibitions.

With experience in direct mail, advertising, public relations, marketing planning and the management of sales, promotions, customer serviceand business development functions, I can contribute to the full marketing cycle or discrete jobs along the way.

STRATEGIC PLANNING
My work ranges from detailed reviews of market entry and expansion, brand development and repositioning to formal business plans for new or existing organisations. I also run half or full day sessions, tailored to your organisations needs, to develop strategic and tactical ideas for informal and formal business planning.

EXTERNAL MARKETING
Working with IdeasRoom, I create brochures and advertising that are firmly linked to organisations’ objectives and precisely defined purposes

INTERNAL MARKETING
Aligning your organisation to meet strategic objectives; encouraging a participative, creative culture and ensuring everyone knows their role and responsibilities is essential if external marketing campaigns are going to succeed. I’ve worked on projects as diverse as corporate reports and individual PowerPoint presentations to senior managers.

WEB SITES

Among the web sites I've helped to create are

http://www.crelos.com/

http://www.human-insight.com/humanInsight/en/home.html

www.leadersvoice.co.uk

WRITING, PR, JOURNALISM

Put IAN FLORANCE into GOOGLE as a search term and you'll find a range of material I've written for web sites and magazines; articles I've authored for companies; and presentations and interviews I've given off my own bat or on behalf of clients. I've written a lot of business case studies.

I offer a number of services related to PR:

• Normal sales points and product don’t make good PR stories. I’ll turn your key business points into press releases, broadcast alerts and articles.

• I’ll coach you and your senior team in ways of dealing with the media and help develop the messages you want to put across.

• I can act as your spokesperson putting across your ideas.

• I have contacts with a number of journals, particularly related to HR, management and business.

Some of the articles you can find on the web were written for journals and newspapers such as the Mail on Sunday, The Observer, The Guardian and TJ (Training Journal) for which I write a monthly column.

I also undertake ghost an co-writing work and have recently been involved in a major book on new science approaches to organisational leadership.

Here’s a small selection of material you might find interesting:

Guardian: " Changing Your Job " story

Self employment story in the Observer

For a selection of the case studies I've written for TMSDI see here .

An example of the interviews I contribute to the Psychologist is here.