MARKETING

ONLYCONNECT offers both strategic marketing support– creating plans, facilitating the thinking you need to do - and makes sure that the plans are actioned.

With experience in direct mail, advertising, public relations, marketing planning and the management of sales, promotions and business development functions, Ican contribute to the full marketing cycle or discrete jobs along the way.

STRATEGIC PLANNING
Ranging from detailed reviews of market entry and expansion to formal business plans for new or existing organisations. I also run half or full day sessions, tailored to your organisations needs, to develop strategic and tactical ideas for informal and formal business planning

EXTERNAL MARKETING
Working with IdeasRoom, I create brochures and advertising that are firmly linked to organisations’ objectives and precisely defined purposes

Example pdfs of marketing collateral we have created:

Capio Reading Hospital GP Monthly mailer

pan Testing Inc UK Brochure

INTERNAL MARKETING
Aligning your organisation to meet strategic objectives; encouraging a participative, creative culture and ensuring everyone knows their role and responsibilities is essential if external marketing campaigns are going to succeed. I’ve worked on projects as diverse as corporate reports and individual PowerPoint presentations to senior managers.

Click here to see:

Capio Reading Hospital Staff Newsletter

WEB DEVELOPMENT
Constant adding of new material is the lifeblood of a successful web strategy. A lot of my work involves creating genuinely entertaining and informative content for web sites and there is a constant interchange between print journals and web sites when articles are re-used, passed along and reprinted. Put Ian Florance into GOOGLE and you’ll find a huge range of links. Here’s a selection of articles you might find interesting:

Guardian: " Changing Your Job " story

Self employment story in the Observer

You’ll also find a number of my articles on sites such as:

https://www.thomasinternational.net/Recruiter/default.aspx
http://www.btpa.org

I have been involved in the creation of a number of web sites with IdeasRoom or with clients’ preferred IT supplliers:

www.thepsychometricscentre.co.uk

www.questionnaires.co.uk

www.leadersvoice.co.uk

The web is an undifferentiated medium: how do you reflect the unique personality of an organisation in its on-line presence ? That's the question I address. The web site you're looking at is one of my answers: colleagues and clients have commented that " it really reflects how you do business and what you're like." I leave you to decide whether I should feel happy or sad about this !

PUBLIC RELATIONS AND BROADCASTING
Many of the articles above were produced as part of public relations exercises for clients. If you put IAN FLORANCE into Google you’ll find a number of articles where I’m quoted on behalf of clients . You’ll also find a transcript of one of a series of interviews I gave on National Radio on topics as wide-ranging as business leadership, creativity, testing and the role of poetry in organisations.

www.bbc.co.uk/radio4/news/nicework/ transcripts/20031118_nice_work.pdf

I specialise in business case studies. For a selection of the studies I've written for TMSDI see here

I offer a number of services related to PR:

• Normal sales points and product don’t make good PR stories. I’ll turn your key business points into press releases, broadcast alerts and articles.

• I’ll coach you and your senior team in ways of dealing with the media and help develop the messages you want to put across.

• I can act as your spokesperson putting across your ideas.

• I have contacts with a number of journals, particularly related to HR, management and business.

JOURNALISM
Some of the articles you can find on the web were written for journals and newspapers such as the Mail on Sunday, The Observer, The Guardian and TJ (Training Journal) for which I write a monthly column.